Suncare | SHISEIDO

Empowered by
heat and water to
strengthen the
UV protective veil.

Introducing the new SynchroShield™ technology.
In addition to WetForce technology, which
elevates the strength of the protective veil on
contact with water or perspiration, new
HeatForce technology does the same with heat
from the sun. When the veil senses heat, sweat
or water, the stronger it becomes.

SynchroShield Technology^™

A potent UV protective veil.

SynchroShield^™ technology is an amalgamation of Heatforce technology (that makes the veil stronger when exposed to heat), and Wetforce technology (that makes the veil stronger when exposed to water or perspiration).
The result: a sunscreen that performs powerfully in very hot, sunny conditions.

5 Benefits

1 INVISIBLE TEXTUREYour skin feels moisturized and smooth. Plus, it's not sticky.
2 INNOVATIVE TECHNOLOGYThe UV protective veil gets stronger with heat and water.
3 SKIN-LOVING SUNSCREENProtects skin from damage and contains emolliating ingredients.
4 PLEASANT SCENTIts fragrance harmonizes with sweat and evolves into a pleasant scent.
5 EASY TO WASH OFFIt's water-resistant.
But it's easy to wash off with regular soap. A convenient sunscreen.

SHISEIDO Suncare

SHISEIDO Expert Sun Protector Face & Body Lotion

SHISEIDOThe Perfect Protector
SPF50+ PA++++

VIEW DETAILS

SHISEIDO Expert Sun Protector Face Cream

SHISEIDOClear Stick UV Protector
SPF50+ PA++++

VIEW DETAILS

Free to Step into the Sunshine

The Perfect Protector
SPF50+ PA++++

During and Immediately
after
Application^*

94%

said the formulation
is smooth and comfortable on their skin.

4 hours after Application^**

88%

said the formulation maintained their skin’s moisture.

Overall Evaluation

92%

said “I like using this protector as a makeup base”.

^*Tested on 104 women
^** Tested on 103 women in 2018

Made up of More than
50% Skincare
Formula Ingredients.

Triple Block Formula New SHISEIDO suncare includes the Triple Block Formula that helps to suppress visible damage caused by UV rays (wrinkles, dark spots and dullness). On top of its moisturizing effect, it now features NatureSurge Complex^*, which acts on pollution and oxidation^*.
Made up of More than 50%
Skincare Formula Ingredients.
Triple Block Formula
New SHISEIDO suncare includes the Triple Block Formula that helps to suppress visible damage caused by UV rays
(wrinkles, dark spots and dullness). On top of its moisturizing effect, it now features NatureSurge Complex^* ,
hich acts on pollution and oxidation^*.

Profense CEL^™

Profense CEL^™
Helps to prevent photo-aging, and skin damage linked to the formation of wrinkles and dark spots.*
NatureSurge Complex

NatureSurge
Complex
Helps to protect skin from urban pollutants* that cause oxidation.
Emollient Moisturizing
Formula

Emollient Moisturizing Formula
Helps to prevent dryness that can be
caused by UV exposure.
*in vitro, dust and soot

Committed to the health
and
beauty of
the Earth’s oceans.

Blue ConsciousThe main color of SHISEIDO suncare, it represents the sea.
This very water resistant veil contributes to less elution when you enter the sea, compared to our non-water resistant sunscreens.
Green ConsciousThe carton is made with recycled paper.
Clean ConsciousTo cut down on waste, we have less paper information insert usually included with our suncare.