Researching UV for more than 100 years, Hong Kong’s No. 1 suncare brand* SHISEIDO continues a tradition of breakthrough discoveries leading to advanced suncare development.

*Based on Beauté Research from 2014 to September 2023 major brands’ beauty counter sales report
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Introducing the new SynchroShield™ technology. In addition to WetForce technology, which elevates the strength of the protective veil on contact with water or perspiration, new HeatForce technology does the same with heat from the sun. When the veil senses heat, sweat or water, the stronger it becomes.




Play and protect. Features our WetForce Technology™ to react positively on contact with minerals in water or perspiration, activating additional strength within the protective veil--so you can focus on the field.

3 Shades - 1 light


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